Midwest Reps Mission Statement

MRA is a not-for-profit organization of sales representatives who sell products of the outdoor and snow businesses. Our purpose is to support members and the retailers who sell their products, provide venues in which members can conduct business in a profitable and efficient manner, and promote their love and passion for the outdoors in the Midwest.

2024 - 2025 Show Schedule

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January 7-9, 2025
Lansing January Market
Lansing Center, Lansing, Michigan

Register Now
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February 4-6, 2025
On The Hill Demo - Test Fest

Boyne Mountain Resort, Boyne Falls, Michigan

Register Now
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June 3-5, 2025
Lansing June Market

Lansing Center, Lansing, Michigan

Coming Soon
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November 18-20, 2025
Lansing November Market

Lansing Center, Lansing, Michigan

Coming Soon

Are you a Manufacturer searching for Representation?

Submit your company information with line you are looking to be represented by a current MRA Rep.

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Contact Midwest Reps

Bonnie Rathbun
Contact MRA
Phone: (269) 200-3322
Cell: (231) 881-2009

MRA Membership

The MRA hosts 4 Markets each year including On The Hill Demos. Read more about eligibility requirements for membership in the MRA.
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