Membership Requirements for MRA

Eligibility for Dealer/Retailer Membership

There is no charge for membership for Dealers and Retailers but we do ask that you submit contact information on our website for approval. Membership is not open to the general public and you must legitimately be associated with a particular shop or organization. If you have any questions, please contact Bonnie Rathbun at MRA at: or by phone at 269-200-3322.

Eligibility for Rep Membership


To be eligible for membership in this corporation, an individual must satisfy the following requirements:

  1. conduct business as a sales representative in the snow sports, outdoor gear, footwear, apparel, accessories or related businesses and has traveled to market such products for a minimum of one year in the MRA (Eastern Great Lakes) territory.  If outside the territory individual must provide three (3) additional letters from three (3) DEALERS currently in the territory doing business with.
  2. submit a written application for membership to the Membership Committee as designated by the Board of Directors, including the individuals name, address, product lines presently represented, territory traveled and length of time employed in the business.
  3. provide the Membership Committee a minimum of three (3) letters of reference or recommendations from current REP members of this corporation,
    AND one from a current MRA BOD Member.

* Prospective member may not be a principal, owner or part of management or customer service representative.  Prospective member may be an independent or a company representative but must meet the requirement of selling and servicing the territory.  Independent representatives who handle a distributors' assortment of brands may qualify to be a member, but the selling in and servicing of the territory is required; these brands cannot be represented by an existing MRA Member.

MRA Code of Ethics

(Adopted by the MRA Board of Directors May, 2003)

TO perform all of the functions of the manufacturers’ agent with constant adherence to the highest ideas of honesty, responsibility and professional ethics

TO conduct our business and ourselves at all times in a manner which reflects credit upon the manufacturer, customer, associations, other manufacturers’ agents and the entire industry

TO respect the contractual relationship (written or otherwise) between manufacturer and other agents and to refrain from solicitation of manufacturers’ already represented

TO fully respect the confidence and trust of manufacturer, customer and other members

TO hold as true at all times the belief that the primary responsibility of the manufacturers’ agent is to serve, rendered with the utmost efficiency and integrity

TO give full support to these institutes, leagues, associations and other organizations dedicated to furthering sports and leisure

TO give full support to our association, its policies and programs.


I understand that my participation in MRA is voluntary. I acknowledge receipt of the MRA Show Rules and Code of Ethics and agree that I and individuals working under my direction will abide by these rules.

By submitting my registration electronically I acknowledge and agree to the foregoing policies.

Membership Fees

  • Annual Dues:  $200 (October 1, 2024 – October 1, 2025  Dues are not pro rated.  NEW APPLICANTS - Please do not submit payment with your application.  Payment will be made following approval of your membership.

Upon acceptance of your application, you will have thirty days from notification to pay dues for that year.  If for any reason your application is denied, you will be notified as to that reason and you will be eligible to reapply the following year. 

Please click here to access the online Membership Application.

Thank you for your interest in the Midwestern Representatives Association.  If you have any questions, please feel free to contact us at

Contact Midwest Reps

Bonnie Rathbun
Contact MRA
Phone: (269) 200-3322
Cell: (231) 881-2009

MRA Membership

The MRA hosts 4 Markets each year including On The Hill Demos. Read more about eligibility requirements for membership in the MRA.
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