MRA February Boyne On-the-Hill Demo 2026

Show Days – Demo Hours:
(Credentials may be picked up beginning at 8:00 each morning at the Boyne Civic Center)
Tuesday, February 10: 9:00 – 4:00
Wednesday, February 11: 9:00 – 4:00
Thursday, February 12: 9:00 – 3:00 (subject to change)

February 10-12, 2026
Boyne Mountain Resort, Boyne Falls, MI
CLICK HERE for Boyne Mountain Ski Resort website

Pre-registration Deadline: Thursday, January 22nd, 2026

Retail registration for the MRA On-The-Hill Demo at Boyne Mountain is limited to MRA Retailers who sell and/or service equipment and accessories offered at the Demo. Shops will be limited to 8 people and Retailer will be responsible for allowing only necessary personnel.

ON-SITE REGISTRATION: There will be no on-site retail registration. All retail attendees must be preregistered. No substitutions of attendees and credentials are non-transferable. Demo fees are nonrefundable.

• Alpine Ski/Snowboard - $50 … PLUS LIFT TICKET
• Demo fee must be paid for by credit card on-line at time of registration

(Registration fees have increased due to cost of liability insurance)

• All participants will be required to sign the MRA/Boyne Demo Liability Waiver on-line no later than January 22rd. Upon MRA approval of your registration an on-line link will be provided.
  

The MRA/Boyne Demo is for buyers and their employees to experience the products. These are not all-day rentals! Each participant will be issued a “Passport” badge with their name and product category shown on each badge. These badges are to be exchanged for the corresponding product with the Rep to hold until you return (Ski, Snowboard, Accessory). Please be mindful of the limited amount of product each brand has as well as the other attendees who will want to test that product. Each item you demo should be returned after one or two runs. You will be responsible for any unreturned product!

Registrants for the Demo are eligible for discounted lift tickets at Boyne Mountain during the event. All lift tickets must be purchased in advance and on-line through Boyne Mountain. Keep in mind that lift ticket prices will fluctuate and the sooner you purchase them the less expensive they will be!. You may also purchase discounted tickets to Avalanche Bay on this link.

When using this discount link to purchase tickets, at check-out please enter the Group Sales Validation Code: 14B1HP to confirm you are part of MRA. This code is valid for 2/8/2026 - 2/14/2026.

https://shop.boynemountain.com/s/group-sales

(If you have questions or need help with the link, please call Boyne Customer Support at 855-688-7024)

Boyne Mountain Resort, Boyne Falls, MI
800-462-6963
www.boynemountain.com

Below is the reservation link for on-line reservations for the MRA Demo event, 2/8/2026 -  2/14/2026 at Boyne Mountain Resort. Book early for best prices and availability!

Click here for MRA/Boyne Mountain Demo Discount Lodging

Please note that after the cut-off date of 1/9/2026 attendees will need to call Boyne Central Reservations at 800-462-6963 and ask for the MRA Block to book reservations, based on availability.