Show Schedule

February 10-12, 2026
On The Hill Demo
Boyne Mountain Resort, Michigan

Retail registration for the MRA On-The-Hill Demo is limited to MRA Retailers who sell and/or service equipment and accessories offered at the Demo. Shops will be limited to 8 people and Retailer will be responsible for allowing only necessary personnel.

NO ON SITE REGISTRATION!!!

PASSES ARE NON-TRANSFERABLE AND NONREFUNDABLE

The MRA/Boyne Demo is for buyers and their employees to experience the products. These are NOT all day rentals! Each participant will be issued a "Passport" badge with their name and product category shown on each badge. These badges are to be exchanged for the corresponding product with the Rep to hold until you return (Ski, Snowboard, Accessory). You will be responsible for any unreturned product!

SHOW DAYS AND HOURS

Tuesday, Feb. 10: 9:00 - 4:00

Wednesday, Feb.11: 9:00 - 4:00

Thursday, Feb. 12: 9:00 - 3:00*

(*Subject to change)

PRE-REGISTRATION DEADLINE:

Thursday, January 22nd, 2026

NO ON SITE REGISTRATION

Alpine Ski/Snowboard Demo Fee: $50 PLUS Lift Ticket

Fee must be paid by credit card at time of online registration.

*ALL participants will be required to sign the MRA/Boyne Demo Liability Waiver online no later than January 24th. Upon MRA approval of your registration an online link will be provided.

Boyne Mountain Discount Lift Tickets:

Registrants for the Demo are eligible for discounted lift tickets at Boyne Mountain during the event. All lift tickets must be purchased in advance and online through Boyne Mountain. Lift ticket prices will fluctuate and the sooner you purchase the less expensive they are - you may also purchase discounted tickets to Avalanche Bay on this link. Lift tickets are nontransferable!

Click here for Boyne Lift Tickets

When using this discount link to purchase tickets, at check-out please enter the Group Sales Validation Code: 14B1HP to confirm you are part of the Demo. This code is valid for 2/8/26 - 2/14/26 If you have questions or need help with the link, please call Boyne Customer Support at 855-688-7024.

Boyne Mountain Lodging:

Below is the reservation link for online reservations for the MRA Demo event 2/8/26 - 2/14/26 at Boyne Mountain Resort.

Click here for Boyne Mountain Discount Lodging

Please note that after the cut-off date of 1/9/26 attendees will need to call Boyne Central Reservations at 800-462-6963 and ask for the MRA Block to book reservations, based on availability.

May 27-29, 2026
Lansing May Market
Lansing Center
Lansing, Michigan

November 17-19, 2026
Lansing November Market
Lansing Center
Lansing, Michigan

*Show dates, times and locations subject to change